Media Advisory: UCLA Releases New Book Showing that Energy Efficiency Can Generate Jobs in a Tough Economy

Contact: Stefanie Ritoper,, 213-375-4841
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UCLA Releases New Book Showing that Energy Efficiency Can Generate Jobs in a Tough Economy

Prominent leaders celebrate launch of book that highlights successful energy efficiency programs across the country

WHAT: Prominent leaders from labor, policy, environmental and community organizations will celebrate the launch of a new book, Beyond Green Jobs: Building Lasting Opportunities in Energy Efficiency, by the California Construction Academy (CCA), a project of the UCLA Labor Center. The launch will take place in partnership with the California Labor Federation’s Building Workforce Partnerships Conference and the Blue Green Alliance Foundation’s Good Jobs Green Jobs Conference.

WHERE: Westin Bonaventure Hotel
Fourth Floor Plaza Deck
404 South Figueroa Street Los Angeles, CA 90071

WHEN: Wednesday, March 14, 2012
Program at 7:00 PM
(Reception 6:00 – 9:00 PM)

WHO: Representatives from the Mayor’s office and the City, Los Angeles/Orange Counties Building Council and Affiliates, and California State Labor Federation, and other prominent local, state, and national leaders. Book authors Daniel Villao, Uyen Le, Hugo Sarmiento and Stefanie Ritoper. Leaders from Los Angeles energy efficiency programs the book features, including the City of Los Angeles Green Retrofit and Workforce Program and Electrical Training Institute of Southern California.

WHY: “Many people think that in a tough economy, creating good, green jobs is far from reach,” says Daniel Villao, Director of the California Construction Academy and primary author of the book. “Our book highlights innovative programs across the nation that show great promise for the future of energy efficiency. We see that there are many shades of green. We call the book Beyond Green Jobs because we see that going deep green can create better, longer lasting opportunities for the environment and the economy. Rather than train an army of workers to replace light bulbs, it is possible to train workers to become electricians, plumbers or heating/air conditioning mechanics, who then gain access to good, lifelong careers.”

MEDIA VISUALS: Graffiti artist Man One will be creating a live art piece on recycled materials and hardhats, Pipe and drape photography area with large book cover on easel, Large posters of book graphics on easels, Live Latin jazz/R&B band, Outdoor rooftop visuals with Los Angeles city skyline

INTERVIEWS: To schedule interviews on-camera during or after the event, please contact Stefanie Ritoper, 213- 375-4841. CCA will validate parking at the event.

The California Construction Academy, a project of the UCLA Labor Center, is dedicated to building a better construction industry that leads the nation in triple bottom line returns—environmental, economic and social benefits. The California Construction Academy is the official construction intermediary for the City of Los Angeles.